Nicole joined the company in 1999. Over the years, she handled Electronic Marketing for SalesLogix and ACT!; progressed to handling the same for all Sage product lines; added collateral and packaging design into the mix; and then most recently became responsible for lead generation, customer marketing, strategic marketing, and Web for ACT!, Sage SalesLogix, and SageCRM. Nicole’s background includes more than 18 years of marketing experience in areas such as strategic marketing planning; Web site information architecture, design and development, content planning, promotion, and analytics; search engine marketing; online and offline direct marketing; event planning; and print and online advertising.