Studies show that merging CRM and professional services project management can increase staff utilization by 15%, annual revenue per billable consultant by 5%, and bid-to-win ratio by 18%*. 

raditionally, firms have entered time and other transactional data into a company’s accounting application, or some other system outside of the company’s CRM system.  In fact, before CRM joined the ranks of “mission-critical” applications, the only available place to store such information was the accounting application; no alternatives existed for  small-business computing. With the addition of CRM to the operation of many companies, now firms can choose.