What Makes Good Content vs. Bad? - Guest Blog by Annie Cooley

[#1]

What Makes Good Content?

by Annie Cooley

I have been thinking about the art of producing good content and what elements are involved. I turned to my blog roll and past Swiftpage articles and here is what I came up with:

• Good content doesn’t sell it teaches.
• Bad content has no hook, no call to action.
• Good content is useful to party involved.
• Bad content distracts from the point.
• Good content answers pressing questions and encourages progress.
• Bad content has run on sentences and long paragraphs.
• Good content must have personality that entertains.
• Bad content has no structure.
• Good content is reader friendly.
• Bad content is company centered, not recipient centered.
• Good content must have a consistent voice.
• Bad content has misleading incentives.
• Good content must start with a good, no great headline.
• Bad content pushes your product too much.
• Good content doesn’t forget search engine optimization.
• Bad content does not hold a specific position or voice.
• Good content thinks about the reader first.
• Bad content has not been edited.
• Good content produces positive results.

What else? What do you believe make good content?