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What Makes Good Content vs. Bad? - Guest Blog by Annie Cooley

by Administrator Administrator on ‎03-30-2011 10:19 AM

What Makes Good Content?

by Annie Cooley


I have been thinking about the art of producing good content and what elements are involved. I turned to my blog roll and past Swiftpage articles and here is what I came up with:


  • Good content doesn’t sell it teaches.
  • Bad content has no hook, no call to action.
  • Good content is useful to party involved.
  • Bad content distracts from the point.
  • Good content answers pressing questions and encourages progress.
  • Bad content has run on sentences and long paragraphs.
  • Good content must have personality that entertains.
  • Bad content has no structure.
  • Good content is reader friendly.
  • Bad content is company centered, not recipient centered.
  • Good content must have a consistent voice.
  • Bad content has misleading incentives.
  • Good content must start with a good, no great headline.
  • Bad content pushes your product too much.
  • Good content doesn’t forget search engine optimization.
  • Bad content does not hold a specific position or voice.
  • Good content thinks about the reader first.
  • Bad content has not been edited.
  • Good content produces positive results.

What else? What do you believe make good content?

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