Throughout the last ten years, the realm of social media has taken the world by storm. Websites like Facebook, Twitter, and Linkedin really opened the door for new avenues of communication between friends and family, and created a completely new opportunity for business. Social media introduced us to a better and easier way to sell and market products. However, is this something that can translate over to the complex world of CRM?
Facebook itself has enough users to make up one of the world’s most populous countries, and it’s a safe say that a lot of CRM users are interacting via social sites. This generates a major opportunity to create an all-new, easy to use interface that can better connect salespeople to their clients and allow marketers to be more informed about their market. Did you know you can do this on your Saleslogix 8.1 platform?!
Introducing social media into the complexity of CRM is someting we really wanted to bring to Saleslogix users. The social add-on features that can be applied to Saleslogix v8.1 can help a salesperson listen to what their clients are saying and help them connect on that next level. Want to add your customer’s Twitter or Linkedin profile to your contacts? Saleslogix has this useful feature! This tool allows you to get personal with your clients, and really creates a lasting relationship that will benefit all parties. One of the features this add-on includes is the “Social Buzz” tab that allows for social listening. It also incorporates the "Social Profile", "Social Timeline", and "Social Updates" tabs within the detail menu. Want to connect to your customers on a more personal level? Try out the social add-ons features by contacting SLXBeta@swiftpage.com.