Personalization goes a long way when executed successfully. With automated marketing and list management
tools that allow you to follow up with customers according to their
demographics and participation with marketing message, this is a simple
A few ways you can add that special touch to start the New Year off right are...
Go beyond a generic welcome message.
Personalize your greetings and promotions.
Thank your customer’s personally by appealing to their specific segment or industry.
Determine your customer A-team and make sure they know their importance.
The key to each of these ways is personalization,
personalization, personalization. With mail merge tools you can
personalize the message by company, contact name and other basic
database fields. Take this one step further and appeal to their specific
industry or segment you categorize them in. Survey them to determine
the right demographics.
This sort of
personalization should start as you welcome a customer on board and
should continue into the rest of marketing messages. Determine how you
can categorize your list (through surveys and other list management
tools) and take the time to create messages relevant to each segment.
The time in the beginning may be tedious but the benefits you will reap
will outweigh it.
The best part about this is that once you put in the work, it will run automatically from there.