“98% of the executives interviewed believe mobile devices will be essential or very important to sales within the next 18 months.” Source: Profitable Channels – Best Practices in Mobile Sales Enablement (2013)
There is an endless amount of reports and statistics that talk about the benefits of mobile technology, but most of those focus on overall adoption and consumer-specific benefits. Nucleus Research, Aberdeen Group and ATT.com reported the following advantages of applying Mobile CRM technology.
89% of executives say the use of mobile devices will be the most important factor in their companies’ success over the next three years.
26.4% increase in sales productivity by adding mobile access capabilities to CRM
Achieve 90% key field completion in customer records
Reduce billing lag time by 30%
Increase average number of sales calls per week by 15
Increase average sale by 20% and lower cost of sales by 15%
Businesses must go beyond simply supporting their customers with mobile technology. They have to apply it to their workforce. Implementing a mobile CRM tool will boost productivity, efficiency and overall success by adding convenience to the buying process, enabling immediate access to product information and maintaining a better connection with customers.
What experiences, positive or negative, have you had with mobile CRM tools?