1. Open with a compelling subject line 2.
Introduce yourself in one sentence 3. Do your homework 4.
Keep it short 5. Be bold, not precise 6. Don’t squee all
over your shoes (in other words, act like a peer with a good proposal,
not a #1 fan)
Oh subject lines! We should all know by
now how crucial a subject line is. If your email is going to get
noticed among hundreds of emails each day, it needs to stand out and the
subject is the first point of interest. Get to the point and be
The email is not about you, it is about your
proposition and how it can benefit your reader. Keep your introduction
to a minimum and cut to the chase.
The email is about the
reader, so appeal to the reader. Do the research to see what other
business partners, speaking engagements or opportunities they have had
in the past. Put together an offer that is the same caliber, if not
better, than the executive’s previous ones.
with the details means keeping it short and simple, yet concrete.
Provide the details that are needed rather than revealing every detail
that goes into the proposal. What is the minimum you can share that is
strong enough to get your foot in the door?
Have you had
success in reaching C-level executives with your offers? Please share.