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More than just a Pretty Face

by Employee ‎03-28-2012 11:40 AM - edited ‎03-28-2012 11:41 AM

Interface Design sometimes sounds like a buzz word. One of those hip, cool jobs that no one takes seriously. If the product works, why do we need a dedicated person or team to make it look good?  While it is extremely important to have a functioning product, it is equally important to encompass good design. Good Interface Design can mean the difference between product acceptance and rejection in the marketplace. If the end product is difficult to use, not easy to learn, or users feel that it’s cumbersome, and then an otherwise excellent product can fail when released.


Interface Design is more than just making the product look pretty. It involves working through process flows, understanding user scenarios, shortening steps, and enhancing the overall experience. The design process not only covers how the product will look like when it’s released, but also how the user will experience it.  Interfaces that are easy to use and intuitive allow the product to shine and keep users coming back for more. Listening to customers and conducting usability studies can also play a key factor in creating an interface that is both functional and enjoyable to use. 


Focusing on the interface early in the design life cycle can have a profound impact for a business. Many usability-aware organizations consider the cost-benefit ratio for usability to be $1:$10-$100:


  • After a system is in development, correcting a problem costs 10 times as much as fixing the same problem in design.
  • After the system has been released, correcting the same problem costs 100 times as much relative to fixing in design.


In addition to the cost savings, benefits of Interface Design include customer retention, increased market share, increased user satisfaction, fewer errors encountered by users, decreased development time, and reduced maintenance costs among many, many others.


So, when developing your product and adding new features, be sure that you’re also taking into account the User Interface and the importance it has on your business. Listen to your customers, conduct usability studies, and focus on creating a product that both looks beautiful and is a pleasure to use.   

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