Your brand aligns your company’s characteristics with its identity
and helps extend its attractiveness. A reputation takes a brand and
establishes it in the market place. Building a reputation is crucial to
growing a successful business.
What are ways you can let
people know you are the good guy, the ones with the innovative or needed
product/service that will revolutionize the market?
people talking about you by providing valuable content Content,
if done correctly, supports and guides its recipients towards what you
have to offer. It builds trust and rapport, which in turn generates
long term commitment from recipients. In which ways can you reward
readers for utilizing your content? When you reward your followers, you
have a greater potential of turning them into customers. Copyblogger
shares some helpful tips on rewarding your followers: How to Create Better Content: Treat your Readers like
Dogs (sounds funny, but read on).
Get yourself in the
middle of the social media conversation Social media is about
engagement and participation and if you aren’t there you are missing out
on a big reputation building opportunity. Address key people in your
industry to strike up a conversation with. Don’t merely funnel out your
brand messages but think about people/businesses that are following you.
Ask yourself, what do they want from you? Also, browse the people you
follow. Why do you follow them? You follow them because they provide
valuable content and beneficial information about your products or
services. Don’t you want to do the same? When you engage people and
provide value to the conversation, your reputation will grow in a
positive direction and your brand will be extended.
others build their reputations Be generous with your referrals.
If you know a great company that not only has a great product but
provides greater value to each customer, share it with everyone you
know. Colleen Stanley of SalesLeadership,
Inc. shared the concept of the law of reciprocity in one of our Thought
Leader Series webinars, The Business of Sales: How to Grow and
Develop Sales Teams. If you give something to someone, that person
feels obliged to give back (most of the time). In short, if you want a
referral, why don’t you give a few referrals and see what happens?
Networking is a great way to do this. Instead of finding and talking
with people who can help you, why not talk to people who you can help?
Yes, it does seem backwards at times, but it’s a crucial stepping stone
toward building a reputable reputation.
branding one step further and focus on building a positive reputation
that will cause people to talk about the value you offer. Reputation
building is not limited to the ways I have shared with you today. How
have you been successful in extending your reputation into the market