Showing results for 
Search instead for 
Do you mean 

Keeping Clean: How Coverall Increases the Value of Saleslogix #CRM with CPQ @@CoverallHBCS @seanpmyers @endeavortweets

by Administrator Administrator on ‎08-01-2014 03:17 PM

Guest blog by Sean Myers

CEO, EndeavorCPQ


Every office complex needs cleaning services. It’s not glamorous, but it is one of those business necessities like ink toner and paperclips.


For a moment, think about all the important, intricate steps and questions that lead to a clean office. Vacuuming, dusting, sterilization, waxing, kitchen cleaning. A million different office types, a million different combinations.


Chances are you don’t even notice it gets done every day, but if it didn’t, your busy office couldn’t function. Enter Coverall North America, Inc.. A leading franchisor of commercial cleaning business, the Coverall System’s franchisees provide professional cleaning for offices, medical offices and healthcare facilities, ambulatory surgery centers, schools, daycares, retail businesses, restaurants, manufacturing plants, auto dealerships, religious centers, fitness centers and other businesses.


Every day, Coverall sales professionals create case-by-case bids and sales proposals on behalf of their franchisees that run the gambit, capturing the nuances of each work environment. And, to accomplish these goals, Coverall uses Saleslogix CRM integrated with EndeavorCPQ.


EndeavorCPQ, a Saleslogix endorsed partner since 2008, is a configure-price-quote software that seamlessly integrates with Saleslogix. Existing within the Saleslogix framework, CPQ allows sales reps to quickly and accurately configure quotes and proposals, pulling information directly from the CRM.


“We wanted to differentiate ourselves in the (commercial cleaning) market by having our reps quickly and accurately bid on the services delivered by our Franchised Business Owners,” said Diane Emo, VP of Marketing for Coverall.


“The integration with Saleslogix was a key driver. We were looking for that first and foremost. We needed it to exchange the data and give our reps an easy way to operate within one CRM. Our reporting systems are tied to Saleslogix.”


Coverall added EndeavorCPQ in 2013 to help the company configure service bids that were previously taking sales reps up to four hours.


“It’s important to standardize pricing strategy across the country, and accommodate for market variations,” said Emo. “As our business partner, (EndeavorCPQ) has helped us bring more consistency to the bidding process, which allows us to better support our franchisees.”


“The other thing (EndeavorCPQ standardizes) is the professionalism of the proposals that are delivered” she said.  “It’s not up to the rep to decide if purple is the new color for our brand, or how to describe a particular service. We can regulate all that.”

Coverall represents a new breed of businesses using quote-to-cash solutions. Traditionally thought of as software only needed for highly complex products, like medical equipment or robotics, CPQ has become a game-changer for service businesses. As Coverall demonstrates, EndeavorCPQ shortens sales cycles, creates a hub for sales reporting, while helping sales and marketing teams stay on the same page with accurately branded materials.


We congratulate Coverall, which was awarded in July as a one of the best franchise opportunities for veterans by G.I. Jobs, a resource for transitioning service members, for their dedication to helping its franchisees, customers, and for keeping our workspaces cleaner.


Interested in learning more from Diane and Sean on the value of adding CPQ to your Saleslogix CRM system? Sign up for their webcast How to Streamline Complex Quotes, Tuesday, August 19 at 1 p.m. EST. You can also visit to get more product information or request a demo of CPQ.

Register Read Guidelines Request Partner or Employee Access

What's New in 8.1