How To Avoid Spam Filters
by
Annie Cooley
Deliverability is key to a
positive ROI. If your email never makes it to your recipients inbox,
your ROI won’t grow. Fortunately there are some practical and easy ways
to ensure inbox deliverability.
Focus: Subject Lines
- Don’t
use special characters in your subject line.
- Make sure your
content is relevant and consistent from subject line to closing
sentence.
- Use neutral language in your subject line.
- Stay
away from buzz words, especially around prescription drugs, stock
quotes and other financially focused verbiage.
Focus:
Email Content
- Again, make your content
consistent and relevant to your target audience.
- Keep your HTML
content to less than 50% of the total message. Spam filters will choose
simple HTML to pass through far more than complex HTML.
- Make
sure the outbound links in your email are set up correctly. Make sure
to include the http:// on the destination URL and don’t link to domains
that use IP addresses in lieu of a domain name.
Focus:
Behind the Scenes