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How To Avoid Spam Filters - Guest Blog by Annie Cooley

by Administrator Administrator on ‎04-19-2010 11:45 AM

How To Avoid Spam Filters

by Annie Cooley

Deliverability is key to a positive ROI.  If your email never makes it to your recipients inbox, your ROI won’t grow.  Fortunately there are some practical and easy ways to ensure inbox deliverability.

Focus: Subject Lines


  • Don’t use special characters in your subject line.
  • Make sure your content is relevant and consistent from subject line to closing sentence.
  • Use neutral language in your subject line.
  • Stay away from buzz words, especially around prescription drugs, stock quotes and other financially focused verbiage.

Focus: Email Content


  • Again, make your content consistent and relevant to your target audience.
  • Keep your HTML content to less than 50% of the total message.  Spam filters will choose simple HTML to pass through far more than complex HTML.
  • Make sure the outbound links in your email are set up correctly.  Make sure to include the http:// on the destination URL and don’t link to domains that use IP addresses in lieu of a domain name.

Focus: Behind the Scenes



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