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Richard Branson recently said, “Social media is such a terrific way to connect with our customers that I would never miss out.” (source) As a guy who boasts over 2 million Twitter followers, I think he is doing something right. While our businesses may never reach the size of Richard Branson’s, we too can leverage social media to grow our businesses and deepen our connection to our customers.

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More and more emails are being read on mobile devices every day. As email marketers, we need to take notice and make sure our emails are friendly for the mobile reader. Here are 6 quick tips to get you on track with your email designs.

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Don’t worry if you aren’t a designer. Here are a few reasons why you should enter your template!

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Learn the 5 main reasons that your subscribers become inactive and what to do about it.

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Balance is a buzz word these days. For me it brings back memories of gymnastics and the dreaded balance beam. Teeter too far to the left or the right and you were falling quickly to the floor.

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What is it about an email that makes us open it and want to read it? This week we’ll share 3 quick tips on the anatomy of an effective email.

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This post is not a how to guide, 5 tips to.., or even a roadmap for E-marketing success.  Rather, operating from the assumption that you are a person who is interested in growing your business (genius, I know), I will ask 5 questions that I hope might provoke thought and narrow your focus to that aim.

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Newsletters hold the most important and up to date news happening for your company. Because of their consistency (monthly, weekly, quarterly), they can become something that is quickly passed over without much thought. Sometimes a little change is what your newsletter needs to spark the attention of your stagnant readers.

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Have you had a positive lead generation campaign?

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I have been thinking about the art of producing good content and what elements are involved. I turned to my blog roll and past Swiftpage articles and here is what I came up with

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Building a mailing list for your Direct Mail campaign - Guest Blog by Annie Cooley

by Administrator Administrator ‎03-22-2011 05:15 PM - edited ‎03-22-2011 05:16 PM

A mailing list should be more that just contact information so that you can target your offers directly at them. According to AmazingMail, personalizing your direct mail can lift your response rates by 30-50%. Personalize your campaign by including the recipient’s name or referring to their company. You can also customize the imagery and messaging to be as relevant as possible.

What are ways you can get this information?

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Segmentation comes up in many email marketing articles, but there are still big questions surrounding it. What does segmentation really mean? When is it most effective and what elements should focus on when segmenting your list? How do I start?

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Personalization goes a long way when executed successfully. With automated marketing and list management tools that allow you to follow up with customers according to their demographics and participation with marketing message, this is a simple task.

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As you close out the holiday season, you should be thinking about what’s in store for 2011. To help you do this, I have created a list of questions to ask yourself and ideas to think about for the New Year.

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The holidays have arrived. Most importantly Black Friday and Cyber Monday are just around the corner…

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What are ways you are reaching your client base this season?

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There are theories around the send time, html vs. plain text, sending demographics and so on. An email campaign cannot rest on these theories alone. An email, by itself, needs to be effective in that it is able to engage the recipients to open and to take action. Read more...

Did you miss it? Get a recap and check out the webcast replay and demo. Read more...

How can your business generate leads inexpensively? Read more...

Keys to Developing Effective Email Marketing Programs - Guest Blog by Dan Ogdon

by Administrator Administrator ‎07-29-2010 12:41 PM - edited ‎07-29-2010 12:48 PM

Learn how to create and develop a successful email marketing program a live web event on August 4th Read more...

A marketing campaign that touches your customers before your release can help to increase anticipation. By building expectations and engaging a buyer during the entire launch cycle, you can increase the chances your contacts will be excited and ready to make a purchasing decision when the product is released. Read more...

An often used tactic for E-marketing involves selecting everyone in your list and blasting a single message to all contacts. While this approach has the potential to be received by a large number of people, you will be left scratching your head why your metrics have not exceeded your projections and worse, why they may be much lower. Read more...

There are so many outlets in new media to reach your customers. Likewise your customers are gathering information from more sources than ever before. It’s great for you because you can reach new and existing contacts in so many ways, but how do you make sure your message is heard and ultimately taken action upon? Read more...

What are ways you can let people know you are the good guy, the ones with the innovative or needed product/service that will revolutionize the market? Read more...

Getting the attention of C-level executives isn’t often easy and at times can seem impossible. Here are 6 steps to craft an email that will increase your probability of getting attention. Read more...

Social sharing opens doors to more and more prospects for your company. Email marketing’s sharing capacity has greatly increased due to this. Here are a few things to keep in mind while you start linking your email campaigns through social networking Read more...

Deliverability is key to a positive ROI. If your email never makes it to your recipients inbox, your ROI won’t grow. Fortunately there are some practical and easy ways to ensure inbox deliverability. Read more...

Deliverability is key to a positive ROI. If your email never makes it to your recipients inbox, your ROI won’t grow. Fortunately there are some practical and easy ways to ensure inbox deliverability. Read more...

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