Showing results for 
Search instead for 
Do you mean 
Community Home Request Access Read Blogs Share Your Ideas Search Community View My Settings

A recent econsultancy.com study showed that 75% of companies have rated email as ‘excellent’ or ‘good’ for ROI, yet less than half of them know how to calculate this metric. As perhaps the most consistent marketing channel in an organizations mix, the price of using an email marketing service is relatively low. For this article, we will calculate the ROI of a single monthly email blast to 2,000 contacts.

Read more...

Register Read Guidelines Request Partner or Employee Access

What's New in 8.1

Labels