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You can buy into the dream, you can get it up and running, you can even make it look good – but how do you ensure people are still using it 6 or 12 months down the line? A CRM is for life, not just for implementation.

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Integration is becoming a key requirement for businesses that have many disparate software systems. So what is driving this trend, and will it continue?

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Institutions receive the maximum benefits from CRM when it's utilized in conjunction with processes to empower service staff with a complete view of constituent information — enhanced with analytical tools and processes designed to empower service staff with relevant insights to deliver personalized and timely service.

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More and more emails are being read on mobile devices every day. As email marketers, we need to take notice and make sure our emails are friendly for the mobile reader. Here are 6 quick tips to get you on track with your email designs.

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How much impact does a long delay between the delivery of projects and receiving customer payments have on your business?

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Companies are now more poised than ever to sense their customers’ needs and respond in real-time. In this post, we’ll explore the role of advanced analytics and its relationship to CRM.

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Learn the 5 main reasons that your subscribers become inactive and what to do about it.

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Balance is a buzz word these days. For me it brings back memories of gymnastics and the dreaded balance beam. Teeter too far to the left or the right and you were falling quickly to the floor.

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What is it about an email that makes us open it and want to read it? This week we’ll share 3 quick tips on the anatomy of an effective email.

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Today's busy sales professionals are working remotely more than ever before…but are they as effective as when they are office-based? How do the most successful sales teams enable mobile activity with processes, devices, security and technologies to meet or beat quota quarter after quarter?

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This post is not a how to guide, 5 tips to.., or even a roadmap for E-marketing success.  Rather, operating from the assumption that you are a person who is interested in growing your business (genius, I know), I will ask 5 questions that I hope might provoke thought and narrow your focus to that aim.

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Newsletters hold the most important and up to date news happening for your company. Because of their consistency (monthly, weekly, quarterly), they can become something that is quickly passed over without much thought. Sometimes a little change is what your newsletter needs to spark the attention of your stagnant readers.

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Have you had a positive lead generation campaign?

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raditionally, firms have entered time and other transactional data into a company’s accounting application, or some other system outside of the company’s CRM system.  In fact, before CRM joined the ranks of “mission-critical” applications, the only available place to store such information was the accounting application; no alternatives existed for  small-business computing. With the addition of CRM to the operation of many companies, now firms can choose.

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I have been thinking about the art of producing good content and what elements are involved. I turned to my blog roll and past Swiftpage articles and here is what I came up with

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Building a mailing list for your Direct Mail campaign - Guest Blog by Annie Cooley

by Administrator Administrator ‎03-22-2011 05:15 PM - edited ‎03-22-2011 05:16 PM

A mailing list should be more that just contact information so that you can target your offers directly at them. According to AmazingMail, personalizing your direct mail can lift your response rates by 30-50%. Personalize your campaign by including the recipient’s name or referring to their company. You can also customize the imagery and messaging to be as relevant as possible.

What are ways you can get this information?

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Segmentation comes up in many email marketing articles, but there are still big questions surrounding it. What does segmentation really mean? When is it most effective and what elements should focus on when segmenting your list? How do I start?

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Personalization goes a long way when executed successfully. With automated marketing and list management tools that allow you to follow up with customers according to their demographics and participation with marketing message, this is a simple task.

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As you close out the holiday season, you should be thinking about what’s in store for 2011. To help you do this, I have created a list of questions to ask yourself and ideas to think about for the New Year.

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The holidays have arrived. Most importantly Black Friday and Cyber Monday are just around the corner…

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What are ways you are reaching your client base this season?

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There are theories around the send time, html vs. plain text, sending demographics and so on. An email campaign cannot rest on these theories alone. An email, by itself, needs to be effective in that it is able to engage the recipients to open and to take action. Read more...

There are theories around the send time, html vs. plain text, sending demographics and so on. An email campaign cannot rest on these theories alone. An email, by itself, needs to be effective in that it is able to engage the recipients to open and to take action. Read more...

Did you miss it? Get a recap and check out the webcast replay and demo. Read more...

How can your business generate leads inexpensively? Read more...

Keys to Developing Effective Email Marketing Programs - Guest Blog by Dan Ogdon

by Administrator Administrator ‎07-29-2010 12:41 PM - edited ‎07-29-2010 12:48 PM

Learn how to create and develop a successful email marketing program a live web event on August 4th Read more...

A marketing campaign that touches your customers before your release can help to increase anticipation. By building expectations and engaging a buyer during the entire launch cycle, you can increase the chances your contacts will be excited and ready to make a purchasing decision when the product is released. Read more...

Find out how one cartoonist effectively and efficiently moved his business forward using the Forward to a Friend strategy Read more...

An often used tactic for E-marketing involves selecting everyone in your list and blasting a single message to all contacts. While this approach has the potential to be received by a large number of people, you will be left scratching your head why your metrics have not exceeded your projections and worse, why they may be much lower. Read more...

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