We recently started advertising on a new medium for us … satellite radio. We’ve stuck to other direct marketing tactics (online lead aggregators, SEM, direct mail, email, telemarketing, etc) more often than not, so this is really different for us. And it’s exciting to give it a run to see how it works.
I think one of the things that is both challenging and intriguing is the amazing amount of channels to choose from. There are all kinds of specialized stations and options which is really great for personalization, but narrowing it down involves a little science and a lot of art. We chose several news stations, a talk station, and some sports stations as well, as our target demographic folks tend to fall typically within those categories.
So we’re giving it a whirl as a test for some of our new “stuff.” We’re working on a host of other new tactics as well, and it’s really helped reenergize me as we move into the new year. The trick is in waiting it out to see if these new things work, how well, and how we really tell that.
I hope you’ll actually hear our radio spots on satellite radio. But, you can also take a listen here. Either way you listen to them, I’d appreciate any feedback – good, bad or otherwise!