Social sharing opens doors to more and more prospects for your
company. Email marketing’s sharing capacity has greatly increased due to
this. Here are a few things to keep in mind while you start linking
your email campaigns through social networking.
where your audience is – Take some time to figure out which
social networks your target market resides. This way you know exactly
where to link to your email when the time comes. In other words, don’t
link to Facebook if the majority of your audience resides on LinkedIn
(or vice versa). You could also put a short survey together to ask your
customer base how they use social media.
Dig further into
your customer base – Learn what motivates your customer base.
Figure out what makes them different from each other. Address these
characteristics in your email content. Create compelling and targeted
messages that will be easily shared via social media.
always wins – If your message carries a simple and
understandable message chances are it will get read and shared at a
higher rate. Make sure the language you use linking to the email is in
line with the message of the email. Consistency and relevancy are key.
of posting your email is essential – Provide links to your
social networks prominently in your email. This way, your recipients can
find you easily and are more encouraged to share your content. With
Swiftpage’s “view as web page” link in their emails, you can easily
share your email campaign link to your contacts and beyond.
your recipients a reason to share – Make sure your message adds
value to not only the recipient, but to their friends and colleagues as
well. Highlight customer’s best practice or provide a promotion or
incentive for them to get excited about. Always ask yourself, why would
someone want to share your email?
And remember to always create
an avenue (via linking) to your email subscriber page so you are
continually gaining new prospects to your database.