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Marketing ROI And Your CRM System...

by LCrutcher on ‎08-20-2009 11:16 AM

Have you ever had one of those “Duh – why didn’t I think of that?” moments?  As a marketer, I have had those more than I would like to admit.  I know personally, I get wrapped up with what’s on my daily  “To Do” list, and I forget to stop and think about other tasks, reports, communications, generating leads, or reaching out to our customer base through unique campaigns, among a million other things… 

 

All of these can be done using current resources, and are at your fingertips!  Your CRM system will help with all of your marketing needs from tracking return on investment, lead nurturing, to improving customer communications.  Did you know that SalesLogix has a built in budget vs. results tracking tab within the campaign module?  In these economic times it is more important than ever to focus on more profitable campaigns and getting more value from your efforts.

 

Using these marketing tools? Share your ideas and what is working for your company!   Otherwise, share what Sage SalesLogix can do to help you improve your marketing efforts. 

 

I look forward to hearing your thoughts!

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