The topic of Social CRM is hot. But what really is Social CRM?
Social CRM is how people use the web and specifically social networks to get information about companies, products and services. For example:
· Product communities
· Discussion boards
· User review forums
· Online content downloads
It’s how people seek to get feedback from individuals that have worked with these companies and used their products and services. It’s the public’s voice. And if you are one of the millions of people that participate in social networks and provide peer comments on the web…it’s YOUR voice.
Learning to understand and harness the influence of Social CRM can be a very powerful business tool. To that end, we have contracted with Brent Leary, Social CRM guru, to provide a session at our customer conference Sage Summit called "Industry Trends in Social CRM".
During this session he will discuss:
· Who social customers are and what they expect
· How to capture the attention of social customers
· How to implement social CRM best practices
· The future of social CRM
· How to develop captivating content that creates opportunities