Customer, prospect, and account data is the fuel your organization relies on to drive important decision making. When your data is inaccurate, incomplete, or inconsistent small problems quickly snowball into major disasters: reporting errors, ineffective marketing campaigns, and strained customer relations.
The Power of Xis a new webcast series presented by Saleslogix and our partners to detail keys steps and solutions required to build an efficient sales and marketing lead machine. The first step to building an effective lead machine is to ensure you have good data going in before the campaigns begin. So to kick off the new webcast series our first event will focus on key data quality issues.