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How to Shape Up Your #CRM Data for Better Marketing Results

by Employee on ‎07-01-2014 10:22 AM

Customer, prospect, and account data is the fuel your organization relies on to drive important decision making. When your data is inaccurate, incomplete, or inconsistent small problems quickly snowball into major disasters: reporting errors, ineffective marketing campaigns, and strained customer relations.


The Power of X is a new webcast series presented by Saleslogix and our partners to detail keys steps and solutions required to build an efficient sales and marketing lead machine. The first step to building an effective lead machine is to ensure you have good data going in before the campaigns begin. So to kick off the new webcast series our first event will focus on key data quality issues.


CRM Data Scrub – How to Slim Down and Shape Up Your CRM for Better Marketing Results will discuss how accurate prospect, customer, and account data fuels stronger business performance. We hope you will join us for this 30-minute event to learn how to improve data being input into your CRM systems, methods to clean up existing data issues, and proactive controls to capture data consistently going forward.


By attending you will also learn:


  • 5 common problems with CRM including nuclear decay of customer data
  • Methods to identify which data is right or wrong
  • 3 Best practices for correcting data problems and process defects
  • How to monitor the state of data over time for feedback and continuous improvement
  • How the DQ Suite for Saleslogix helps you search, format and clean your Saleslogix data in a live demo

The Power of X webcast series includes multiple online events, all of which are free to attend, so learn more and register today. 

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