“Going Mobile” has taken on a whole new meaning in recent years. No longer does it mean just hitting the road in search of new adventure and freedom – casting away worry and strife! Well, maybe it still sort of does. After all, when a sales person “goes mobile” – they are setting off on a new sales adventure and, with a smartphone in hand, they don’t have to worry about missing anything. They are completely unencumbered from needing to lug around a heavy laptop bag and put up any kind of barriers between themselves and their client.
I read a great article in CRM Magazine about Harry Rosen, a Canadian retailer for high-end men’s clothing, and how he transformed his sales force with Sage SalesLogix Mobile. His retail associates no longer have to walk over to a computer terminal in the store in order to access pertinent information about their clients. They have it all in the palm of their hands – allowing them the freedom to provide a personalized customer experience. Here are some of the benefits (by the numbers) this company experienced when they implemented Sage SalesLogix Mobile, they have:
witnessed consistent, store-on-store sales growth of 10 percent a year;
shared 450,000 client records between 16 stores; and
increased its PDA count from 175 to 300-plus for in-store sales reps.
Click here to read the article – it is well worth the time to also learn more about how adding mobile CRM to their strategy has enabled their sales force to enhance the overall customer experience.
Sage SalesLogix v8.0 introduces several new features and enhancements to the mobile client. For example, in addition to the already robust calendar, a User will be able to schedule events and recurring activities directly from their mobile device. In addition, the latest version of mobile will also dynamically adjust to a landscape view when you rotate the device. These are just some of the many improvements that are coming soon with mobile!
What is your experience with mobile CRM? Have you implemented a mobile strategy for your company yet?