Expand Your Reading List - Guest Blog by Marshall Lager
bytmergel01-11-201011:06 AM - edited 01-11-201005:15 PM
Marshall Lager is the founder and managing principal of Third Idea Consulting, LLC. We've hired Marshall to provide his perspective on the CRM industry, Sage news, and the state of customer/company dialogue in general.
Rather than focus on my wit and insight today, I’m going to suggest some other people (and the blogs) you should be following for their CRM wisdom. Nothing like starting off the new year with a list, right?
Paul Greenberg. One can’t engage in a discussion of CRM of any length without invoking Paul at least once. He’s a visionary who is universally respected, and I owe a lot of my own development to his mentorship. He’s got two blogs—his own and one with ZDNet—and recently published the fourth edition of his seminal book, CRM at the Speed of Light.
Denis Pombriant. This guy has seen it all, and has a real talent for spotting trends. His Beagle Research Group blog is a good place to turn for getting a clear picture of industry developments, and his company provides services to help you take advantage of them.
Brent Leary. Light on ego and heavy on common sense, Brent expresses some of the best ways businesses can use social media to connect with customers. Find him at his blog.
Chris Bucholtz. He’s a clever guy and clear thinker, always willing to point to a good idea no matter its source. Find him at InsideCRM.
Chris Carfi. Chris is a tireless and extremely cool advocate of customer participation in the workings of commerce. He’s also a developer of social media applications to help make it a reality. See his work here.
Ginger Conlon. Technically it’s not just Ginger, but all the voices of 1to1 Media (including Mila D’Antonio and Elizabeth Glagowski)—but she’s the boss. She used to be the boss of CRM magazine, and she definitely knows her way around. The blog is here, as is access to the rest of 1to1’s content.
Sheryl Kingstone. There are a lot of smart people working at Yankee Group, but program director Sheryl Kingstone is probably the best known and most vocal. She’s also the hardest working analyst I can think of, as she’s always on the road. Read Yankee’s blog here.
Esteban Kolsky. His work is excellent. He's been with Gartner, and he's also done work on the vendor side; lately he's an independent analyst, with a lot of insight for enterprise software and the growth of social CRM from both the enterprise and the customer direction. His writing may be found here.
CRM magazine. This is where I learned most of what I know about CRM, when I worked there as senior editor. David Myron (editorial director) has been involved with CRM practically since the start, and he knows how to spot talented people to work for him. Anybody who has a byline here or here is pretty much guaranteed to be sharp.
CRM Playaz. This is what you get when you turn Paul Greenberg and Brent Leary loose in a podcast. Though infrequently updated, it’s always worth a listen when it is. Check the catalog here.
There are a lot of names missing from this list, because I’ve been fortunate enough to meet several truckloads worth of people who really get social CRM. Not all of them are active bloggers though, so I had to set some limits. I also might have simply forgotten somebody, for which I offer my apologies. I hope you get as much from reading and interacting with these folks as I do.