A mailing list should be more that just contact information so that you can target your offers directly at them. According to AmazingMail,
personalizing your direct mail can lift your response rates by 30-50%.
Personalize your campaign by including the recipient’s name or referring
to their company. You can also customize the imagery and messaging to
be as relevant as possible.
What are ways you can get this information?
Through your Website.
Create a landing page with a web form that allows people to ask for
more information about the company’s products or services. Ask for
their name, company, address and a few profiling questions including the
size of their company and industry. You can create a landing page
within the Swiftpage Editor.
Incentivize customers to refer you.
Send an email blast to your current customers with an incentive if they
refer you. Include a form in the email that allows the customer to
enter contact information for the new person they are referring.
Purchase a mailing list. Purchase a list from a list provider with
demographics that you are interested in. You can do this automatically
with the new Sage Business Info Services. Import the purchased list into
your database and utilize the direct mail stage of Swiftpage’s Drip
Marketing to send your target audience a compelling offer.
Review your database. A direct mail campaign that you can execute is
one to garner missing contact information. Are you missing email
addresses or phone numbers of some of your contacts? Put together a
direct mail campaign that will gain this information. Offer recipients
an incentive, such as a white paper, and have them fill in their
information, especially the information that is missing.
Request tradeshow attendee lists.
One of the incentives to attending a tradeshow is the attendee list
that you receive at the end. Review this list and qualify key contacts
to follow up with a direct mail campaign. You can even offer a special
promotion tied to the tradeshow highlights. Make sure to associate
yourself with the tradeshow so that the recipients will know how they
This list goes on…
What are ways you have built a targeted mailing list?