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Blogging Made Simple: 5 Blog Post Templates

by Employee on ‎10-16-2013 10:08 AM

According to The Content Marketing Institute, “9 out of 10 marketers are using content marketing” and over 70% of those marketers have added blogs to their marketing strategy. A significant majority of those marketers report that blogs are effective at achieving their business goals.

 

Despite the widespread adoption and success of blogs, some marketers are still hesitant when someone asks them to write a post. Picking a topic to write about and understanding the general format of a blog post is one of the most common barriers. In an effort to alleviate those concerns and help our readers benefit from engaging blog posts, we’ve decided to provide five blog post templates. (Shout out to Audrey Howes for coming up with this idea.)

 

Standard Post

 

Headline/Title: Goal is to catch peoples’ attention and encourage them to read your post. Include common search terms whenever possible.

 

Opening: Introduce the topic covered in the post. (3-4 sentences)

 

Sub-headline: Announce what will be covered next

 

Content Block: Provide helpful and/or descriptive information (3-4 sentences)

[Repeat subhead/content block up to 5 times]

 

Conclusion & CTA: Conclude the post and encourage the readers to post comment and/or take a specific action. (1-2 sentences)

 

Research Post

 

Headline/Title: Goal is to gain peoples’ attention and encourage them to read your post. Include common search terms whenever possible.

 

Objective Statement: What you’re writing about and why it’s relevant. Draw them in with a quote or statistic from your research. (3-4 sentences)

 

Research Content Block: Provide a summary of your research and add commentary about your conclusions. Offer links to sources. (3-4 sentences)

[Repeat content block up to 5 times]

 

Applying your research: Reinforce the relevancy of your research and provide tips/suggestions that you’ve drawn from it. (3-5 sentences)

 

Conclusion & CTA: Draw final conclusions from the research and ask a question that encourages the readers to post comments. (3-4 sentences)

 

List Post

 

Headline/Title: Goal is to get peoples’ attention and encourage them to read your post. Include common search terms whenever possible.

 

Brief Introduction: Introduce the list topic and include a sentence to entice the reader to continue to read the list.

 

The List: Separate your list of tips and/or facts into a bulleted or numbered list and provide 1-2 sentence descriptions of each tip/fact if necessary.

 

Applying your research: Tell the readers how to apply the list to their organization. (3-5 sentences)

 

Call to Action: Encourage readers to comment with their additions or suggestions to the list. (1-2 sentences)

 

Thinker Post

 

Headline/Title: Goal is to catch peoples’ attention and encourage them to read your post. Include common search terms whenever possible.

 

Thought Provoker: Provide an engaging story, question, theory or new idea for the reader to mull over. Use simple sentences and provide questions that encourage readers to think about possible conclusions to questions/theories you raised. (3-5 sentences)

 

Call to Action: Ask the readers to provide their opinions, thoughts or theories on the topic. (1-2 sentences)

 

How-To Post

 

Headline/Title: Goal is to gain peoples’ attention and encourage them to read your post. Include common search terms whenever possible.

 

Opening: Explain what process you’re going to cover and why readers should know how to execute it properly. (2-4 sentences)

 

The Steps: Break down the tutorial into as few steps as possible and use bullets and/or numbers to make it easy to scan. (2-3 sentences per step)

 

Call to Action: Encourage readers to share their experiences as they try the how-to or ask additional questions. (1-2 sentences)

 

I hope you will find these templates valuable and share them with your fellow bloggers to support the development of engaging blog posts.

 

Are you an active blogger? If so, what benefits and/or challenges have you experienced so far? If not, why haven’t you started blogging yet? We’re here to help you succeed so feel free to post any questions, comments or concerns you may have.

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