There is a lot of buzz these days about Big Data. Wikipedia defines Big Data as “data sets whose size is beyond the ability of commonly used software tools to capture, manage, and process the data within a tolerable elapsed time.” So where is all of this data coming from? It could come from something as simple as an RFID device embedded in someone’s shoe, or from an avalanche of Twitter posts after launching your latest marketing campaign. Sage SalesLogix is well equipped to capture, manage and process this data.
Sage SalesLogix is a cornerstone application that can capture data from many different sources. Through SData (i.e. REST-based) queries and a powerful mash-up editor, data can be pulled from ERP applications, closed loop marketing services, telephony systems and other sources that have CRM-related data. Sage SalesLogix Advanced Analytics is an enterprise class analytics tool that can also capture, aggregate and transform the data.
Managing Big Data is made easier through the list management capabilities and the data cleansing tools that are part of the product, or that are available to SalesLogix customers. End users have the ability to create and manage lists of data, filtering out the data they do not want or need, and focusing on the data that will yield the best results.
Processing Big Data is made possible through the powerful capabilities of Sage SalesLogix Advanced Analytics, and the automated processing facilities within Sage SalesLogix. Advanced Analytics makes it possible to collect, transform and aggregate data. An intuitive user interface makes Advanced Analytics something that everyone can use and benefit from. Powerful visualization tools make it possible to see trends and patterns that can influence decisions and improve performance. Sage SalesLogix also offers the ability to automatically act on data based on certain criteria. Through a job manager, classification capabilities, and an event engine, Big Data can be analyzed and the appropriate actions taken when the criteria are met.
Big Data may sound like a very big challenge, but Sage SalesLogix puts you on a path that will allow your organization to master it, and to turn it into a very useful asset.