Wikipedia defines Strategy as “a high-level plan to achieve one or more goals under conditions of uncertainty.” A good strategy involves goal-setting, a plan of action and of course, the resources needed to execute the strategy. You need to think strategically, plan strategically and let’s not forget manage the strategy! This doesn’t sound like back of the napkin kind of stuff! However, by focusing on a few core principals your marketing strategy will rival that of any 5-star General:
Make it Mobile – U.S. residents spend about 2 ½ hours a day on their mobile devices chatting, surfing the internet and online shopping. Is your website optimized for mobile? Is the content easy to read? Is it easy to purchase your goods or services online? Today’s consumers demand a positive mobile experience so take the time to walk through your company’s mobile footprint and highlight where improvements can be made.
Content is King (and Queen) – By now, every marketer has heard that it’s all about creating content; white papers, e-books, blogs, infographics and more. A successful content strategy involves giving consumers what they want – relevant information that answers their questions and needs. Buyers are far more receptive to content that engages and satisfies their online searches.
Make it Visual – Visual communication is a very powerful tool as it enables you to communicate more in less time. Dr. James McQuivey of Forrester Research says a minute of video is worth 1.8 million words. And it’s not just video, images and photos turn stats and facts into easily digestible (and shareable) infographics. The most successful blogs aka shared blogs are those with an image or photo. Try a new gifographic (an animated infographic) as your next bit of content creation.
It Pays to be Social - If you still don’t think your business has to be on Facebook or Twitter, think again. Google and Bing use data from social sites in order to determine how high to rank your website – they look at the number of tweets and retweets, the number of Facebook shares and likes and how many Google +s a URL has. A great social strategy can help your website move up in the organic search rankings even more than paid search.
Keep it Simple – Today’s consumers are bombarded with thousands of messages a day from hundreds of different sources; it’s hard to get your message through. So when you do get that coveted email open from your prospect, ensure your message is clear. Simple font, clean images and a story that shows how your product or service is going to make their life easier, or more productive or even more fun.
Hopefully, the above tactics will help you strategize and prioritize your overall marketing plans. What other strategies are you working on? Maybe there’s a 10 Great Marketing Strategies on the horizon?