We’re excited to announce that Salesfusion, a leader in marketing automation solutions for mid-sized B2B businesses, is our 2014 global conference event partner! Join us in sunny Scottsdale, Arizona, November 2-5, 2014 where we will be hosting our Saleslogix customers and business partners for 4 days of hands-on technical training, engaging and relevant business leadership sessions and some pretty amazing sales & marketing content.
So what is marketing automation and why do you need it? Well, true marketing automation platforms consist of 4 key technologies. These are 1) integrated email marketing; 2) lead capture; 3) lead scoring and 4) website visitor tracking. And the best combine all key functions that B2B marketers use on a day-in and day-out basis. For example, leads are filtered through a pre-qualifying process, then move to a “sales-ready” status in which the lead and its associated marketing history are passed to sales via CRM integration.
In fact, the Saleslogix marketing team uses Salesfusion every day for lead generation, landing pages, forms, entertaining and educational email campaigns, website visitor information and reporting. The solution allows the team to view dashboards and track campaign metrics like open rates and click-through progress. We can easily see what subject lines, calls-to-action and lead sources are working – or even, not working – and adjust. Plus, Salesfusion is directly connected to our internal Saleslogix CRM system ensuring our sales team has an up-to-date view of all the prospect and customer history and data. It’s our go-to marketing and sales system!
Now’s your chance to learn even more about Saleslogix and Salesfusion at our upcoming Global Partner and Customer Conference. So be sure to register today and take advantage of our Early Bird pricing through August 11, 2014! Don't forget to follow conference conversations using #SLX2014CON. See you there!