The ability for marketers or sales persons to understand not just what conversations are going on about their products and services, but where the conversations are going on. The social customer is no longer allowing us to sell to them, they are buyers in control. Twitter is not the only place these conversations are taking place, so this solution would have to allow for any social outlet to be plugged in, to use a SLX term.
BTW, here's what our competition is doing
Microsoft CRM Social Accelerator
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