I recall having some great conversations with the Carson's.....Sullivan's.....et al about how a real activity should be structured....circa 1997-2001.
We still need the following in 2010:
An address/location/location type and link to directions on where a meeting is going to be held.
Many meetings have ContactS at them, need a list of attendees\roles.....
Sales Calls are often about a 'sub' Account....you call on Wal-Mart or Home Depot and talk specifically about a store opening that isn't the HQ Account.
You often bring product samples to a meeting (productID, quantity, lot # and expiration date).
Literature pieces......
Sub Activities (the check list of items to discuss that themselves may need follow up/another meeting/someone else's involvement)....
you get the idea.....
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